Embracing OTT application development unlocks many opportunities for content providers. Often services prioritize websites, overlooking the potential of OTT applications tailored for various devices.
An OTT (over-the-top) app delivers video content to viewers’ mobile phones, Smart TVs, tablets, and laptops. This is much more convenient compared to traditional distribution methods like cable or satellite.
OTT apps empower people to enjoy videos and live streams instantly, offering accessibility and convenience. They are an addition to any comprehensive OTT content strategy, drawing in a broader audience and expanding your video viewership.
What Are the Benefits of Offering Cross-Platform OTT Applications?
Here are some benefits of applications for an OTT subscription management:
#1 OTT applications increase the time people spend on your service
When your videos are available across many platforms, especially those preferred by your viewers, they tend to consume more of them. Multi-platform opportunities allow people to watch your content on the go, utilizing mobile devices.
They have more chances to access it during the day because your content is no longer available only on a TV set. Viewers can watch videos in the cafe or queue, during lunch, and so on.
Since customers have more opportunities to access your videos, they tend to use this opportunity. As a result, the churn rate is reduced as people spend more time on your streaming service.
#2 OTT applications grow conversion
While the majority of video streaming services launch web applications, creating an OTT app for more devices might give you a competitive advantage. When offering people to access your service from any device, you expand your presence and grow customer touchpoints.
Furthermore, applications allow providers to gather user data and preferences, which means that you will be able to offer personalized recommendations.
Contacting viewers via push notifications and sending personalized news and special offers can also drive conversions.
#3 OTT applications help you bond with customers
While having its merits, a website doesn’t give you as many opportunities to interact with customers as OTT applications for many devices do. Sometimes viewers watch a particular video on your web platform and vanish. You lose touch with them. OTT apps, in turn, allow you to forge lasting connections with your viewers.
With OTT apps, you can maintain ongoing contact with your audience through engagement tools. They can give you an opportunity to reach viewers on a regular basis via push notifications, chats, events, newsletters, and more.
Consistently engaging with your audience through these channels helps you turn casual viewers into dedicated customers.
#4 OTT apps help you understand customers better
You can take advantage of analytics tools embedded into an OTT application to get more data on customer behavior and preferences. You can track their likes and dislikes, viewing behavior, and many other parameters that draw a clear picture of user experience.
Analytics is paramount in the long run as it helps providers grow their businesses and ensure a better experience for their customers. Moreover, analytics is necessary for providing video recommendations suited to viewers’ interests.
Final Thoughts
OTT applications unlock a myriad of opportunities for content providers in terms of increased conversion rates and fostering a strong bond between a brand and its customers. By allowing viewers to watch your videos on any platform, you provide a better experience and convenience to them. Moreover, they get more chances to access your service, being on the go or sitting in a cafe on a lunch break. As a result, you reduce churn and turn your viewers into loyal clients.
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