These days it is difficult to engage users with your eCommerce platform as the world of eCommerce is full of competitors. But there are several techniques and strategies that can make your task easier. One of such techniques is push notifications. Push notifications in the form of WordPress push notifications are capable enough to bring new customers to the platform. It is also capable of engaging customers for a longer period of time. Here are top 5 positive impact of push notifications on eCommerce Business.
Apart from this all, there are many other positive impacts of push notifications in an eCommerce business. Let us discuss some of them in detail.
- Increases Conversion Rate: When it comes to increasing conversion there is no match to the push notifications. Push notifications provide you the ability to add rich media. This means you can add images, graphics, videos, gifs, emojis, etc to make it more eye-catchy. As a result, the probability of opening notifications and taking action increases from the user side.
Moreover, timely push notifications at every touchpoint are the key to increasing conversion. You can send push notifications for a limited-time deal, offer, discount, or so on. This will help you to close the deal on the spot. This is so because it motivates users to take immediate action. The fear of missing out will be so high that the user will be forced to go for some action.
- Track Behavior: It is difficult to sell a product or service to a user whom you don’t know about rather than to the one you have some idea about. This is where WooCommerce push notifications can help you with. You can easily track user’s behavior using push notifications.
You will easily get data on opening rate, page viewing time, viewed product pages, and so on. This will let you know what a particular user is interested in. You can utilize this data in the future and send personalized push notifications based on the user behavior. As a result, the chances of a sale on the spot will be higher. Moreover, you are going to save a lot of time and effort on doing the market survey.
- Re-engage Old Users: When it comes to eCommerce the competition is so high that you will easily lose the opportunity to your market competitors. If at any stage you fail to satisfy your customers, you are going to lose them forever within no time.
This is where push notifications help you out with. You can use push notifications to send personalized discounts, offers, or coupons to your users that they can use immediately. This will also make them feel special. As a result, you will be able to retain them on your platform successfully for a longer period of time.
- Brand Image: Push notifications are not only known for informing or engaging the audience. It also helps you to increase the brand value. Push notifications are one of the effective marketing techniques that helps to improve the visibility of the brand.
This is so because when it comes to brand visibility, it doesn’t matter how much you spend on banners, advertisements, and so on, they will be less. Moreover, you remain limited to certain geographical areas and local channels.
But with push notifications, you can target an audience from around the world. It doesn’t matter you want to take your brand on a global level, all you need to do is to create a push notification and you will reach the audience throughout the world instantly.
- Rich User Experience: When it comes to user experience there are a lot of aspects that you are required to focus on. But the primary among them is effective two-way communication.
This is where you can use push notifications. Push notifications allow you to establish healthy relationships with your users by keeping you in touch with them all the time It will make them feel special. The users will feel that they were important to you and are being taken care of.
As a result, they are not going to leave your platform so easily to your competitors. This will further give you an upper hand advantage by attracting new customers through word-of-mouth promotion from your loyal customers.
Conclusion: When it comes to the eCommerce business, things become difficult. It is so because you don’t get a chance to do face-to-face interaction with your customers. This is why even a bit of complacency on your part can ruin your customer base. But you can prevent this damage from happening by taking the help of push notifications. Now how much capacity they hold is presented to you here in this guide.