Social media is an incredible platform to market your business, generate leads and conversions, and drive traffic to your brand website. Since around 59.4% of the worldwide population actively uses social media, there’s no doubt that it can help your business reach the heights of success.
Of course, you may also be inclined to boost your social media profile by growing your audience, and it’s not a mission impossible. For instance, with the right organic growth strategies and tools, you can gain followers on Instagram free and boost brand awareness.
However, it’s essential to use social media the right way to leverage all the benefits it has to offer. Otherwise, it can negatively affect your brand. Therefore, in this article, we’ll discuss social media mistakes that can kill your business and how to avoid them. Read on to learn!
Table of Contents
Social Media Mistake #1: Not Tracking Analytics
You may spend hours and a lot of money on curating the best and most effective social media strategy that you think will drastically help your business grow. However, if you don’t keep an eye on the analytics, all your efforts and resources will simply go to waste.
Therefore, you should always keep track of the built-in analytics that every social media site offers in the settings. They are a great way to tell you what’s working for your business and what’s not, so you can tailor your content strategy accordingly and reap great results.
Social Media Mistake #2: Always Promoting Your Business
Social media users can easily tell when you’re all about your business. This shows them that you only care about making sales and earning profits instead of your prospective and current customers. And this can be a huge bummer for them.
You should always balance promoting your products/services and creating genuine connections with your audience. For instance, it would be ideal for you to share informative content related to your industry, post fun content, share the behind-the-scenes of your business, and conduct polls to know your customers’ preferences while posting promotional content from time to time.
Social Media Mistake #3: Not Responding Appropriately to Negative Feedback
Almost everyone relies on social media reviews, as they serve as social proof for businesses when making a buying decision. Most businesses make a mistake by not replying to negative feedback, which can tell a lot about a brand.
Even if they do reply, playing the blame game or not accommodating the troubled customer properly can instantly turn a potential customer away from a business since they don’t want the same to happen to them.
That’s why you should always be apologetic and understanding of negative feedback. Make sure you offer them a solution immediately, such as a refund or free customer points, to turn them into happy customers while not tarnishing your reputation.
Social Media Mistake #4: Not Being Consistent
It’s imperative for you to stay consistent on social media. Otherwise, it can make you seem like a reckless brand in the eyes of current and potential customers. Moreover, being consistent allows your audience to have more content to engage with to boost brand recognition in a breeze.
To remain consistent, plan all your social media content ahead of time and use a scheduling tool to post it at a particular time and day automatically. You should also not compromise on the quality of your posts and ensure you engage with your audience to make them feel valued.