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Magento Review: SEO and Marketing
The great thing about Magento is that you really don’t need to use other marketing tools like salesforce development services to get everything you want, from email marketing to on-site advertising. SEO is set up automatically if you don’t want to make changes yourself.
Magento SEO extensions and integrations
PowerSync highlights marketing benefits include the ability to buy products, offer promotional pricing and give out coupons. I especially enjoy the email platform and tiered pricing for quantity discounts, getting people to buy a little more to reach those discounts.
Some of the more advanced marketing features are still reserved only for those who use Magento Commerce. A prime example of this would be built-in customer loyalty tools. So, if you only work with Magento Open Source, you’ll need to find an add-on or developer to create your own loyalty program.
Finally, mobile optimization and standard SEO tools are included in both versions of Magento. This way, you can relax knowing that search engines are finding your site and everything displays well on smaller devices.
Magento Overview: Payments
Magento provides one-click payment, guest payment, and delivery to other addresses when needed. You can even set up a “bill later” program to help your customers and pay for purchases.
Integration with PayPal and Authorize.net makes it easy, and the entire shopping cart is built to work and display tax and shipping calculations.
In short, shipping, payment and integrated checkout are built into every Magento version. There’s no need to upgrade to Magento Commerce to get better support for payment processing.
You need to integrate with a third-party payment gateway (suitable for Magento) before you start. The good news is that it shouldn’t limit your online store too much. A quick search for integrations on Magento Open Source 2 shows over 300 results.
Keep in mind that different payment gateway integrations can have a price tag. When you’re building your Magento store with Adobe, you need to keep pricing in mind. Some solutions are free, but many extensions, themes and plugins from Magento come at an additional cost.
Credit and debit card processing from any provider is also not free. You’ll need to check the payment service providers that integrate with Magento to see which one can offer you the lowest prices. Some common Magento options are as follows:
- Amazon Pay
- Sage Pay
Magento Overview: Security
If something happens to your site, Magento offers resolution services. In fact, they have an entire Security Center dedicated to the task. For example, Magento charges $1,000 to $5,000 for SQL injection vulnerabilities.
All Magento sites are expected to be PCI-compliant, so no client information is stored or transmitted without their knowledge. However, you need to make sure that you follow the rules so that your site is compliant.
It’s also worth noting that older versions of Magento may not receive support from the company forever. This includes security patches. If you are an early user of the software, you need to keep track of updates to make your website even more secure.
The good news is that Magento 2 is in place to protect the shopping experience. For example, two-factor authentication and Google reCAPTCHA are part of the standard. Magento Experience 2.
You can also get more help in strengthening your security with a Magento developer, or by checking out the tips and best practices on the Magento Website.
Magento Overview: Support
You can’t go wrong with Magento support if you’re more comfortable with the homemade approach. The site is filled with a variety of resources for both business and technical issues.
Along with the blog, Magento has a knowledge base, forums to communicate with other users and all the resources you need to do your own research.
For people who are happy to take control of their support strategy, Magento does provide many resources.
However, there are limits to how much this company will hold your hand as you build your store. As with many open source solutions, for sellers who use Magento Open Source. You only get customer service with certain Commerce Cloud packages.
It’s not always easy to determine which guides are for Magento Commerce, Magento 1 or Magento 2, for example. If you’re really confused, you can always consider subscribing to the Magento U experience. This tutorial solution gives you a behind-the-scenes introduction to various sales and website building strategies.
Magento 1 End of Life: What are your options?
If you’re thinking about using Magento as your e-commerce site builder, you should also know that Adobe closed support for the original Magento 1 this year. Magento 1 is a 12-year-old solution that, according to the company, has been replaced by a more appropriate system: Magento 2.
The easiest way to deal with the Magento 1 end-of-life process is to simply upgrade to Magento 2. If you are familiar with how Magento works, the experience will be very similar. Magento 2 also offers many features that the original version doesn’t have. You can work with a solution partner or developer to make the migration easier.
If you still have a store running on Magento 1, it’s important to make sure you adapt accordingly. Now that Magento 1 is not supported by Adobe, the company is not responsible for ensuring your site is secure and PCI-compliant. Here are your options for transitioning from Magento 1:
Magento 2: Magento 2 migration from Magento 1
- Magento 2 is the next generation version of Magento available for people who want to continue to make the most of the customization and freedom that this company offers. The features of Magento 2 are very similar to Magento 1, although the company is constantly adding more features.
- Magento 2 is faster in every way than the original iteration, with excellent front-end performance. Store pages load 50 percent faster, and they can process 29 percent more orders. Magento 2 can also handle up to 10 million page views per hour.
- Magento 2 is also much more mobile-friendly. The system also adds features that were not available at all with Magento 1. For example, you can access Composer to manage dependencies in PHP and Redis.