The eCommerce marketplace is booming and will grow as consumers search for convenient online alternatives to brick-and-mortar shopping experiences. If you’ve considered taking advantage of this consumer trend and opening your own eCommerce store, it may be easier than you think. Many platforms, tools, and services are available to help you create a beautiful, professional online store without ever writing code. Here are a few tips for opening a successful and stunning online store without the complexities of coding or programming yourself.
Consider a Managed Host
Choosing a web host is one of your most important decisions when building your online store. Your web host can help you with everything from 24/7 support for your site to plugin monitoring and automatic updates. WordPress is the most popular CMS in the world, which means there are expert WordPress hosts that can help you build and maintain a beautiful and successful digital store. With WordPress hosting from Nexcess, you can access their team of WordPress developers dedicated to helping you build a customized and fully functional online store.
There are many benefits of WordPress hosting. Not only is it easy to build your store, but managed WordPress hosting offers the speed, security, flexibility, and scalability needed for today’s ever-changing eCommerce landscape. With WordPress hosting from Nexcess, you have a reliable and cost-effective IT partner to help you build and maintain your eCommerce site.
Choose an eCommerce Theme
An essential step in building a successful eCommerce store is selecting a suitable theme. This can be tricky since many theme options are available. However, there are some key things to consider when choosing an eCommerce theme:
- Responsive design – Your online store must work equally well on desktop computers, tablets, and smartphones.
- Easy customization – It should be easy for you or your developer to modify the default template, so it’s unique and attractive.
- Good selection of templates – There should be plenty of templates available for different types of businesses or specific products.
With a managed WordPress host like Nexcess, you can use their intuitive eCommerce store builder to design a custom eCommerce shop with all the highlights and functions you need to service your customers.
Customize Your Landing Pages
Once your eCommerce store is set up and ready to go, it’s time to start making money. You can do this by creating landing pages that are intended to convert. A landing page is the first web page your customers see when entering your site. Successful landing pages are designed to convert visitors into customers or subscribers.
When designing your landing page, include calls-to-action (CTAs). These are buttons or links on a webpage that direct users towards specific actions like signing up for an email list or purchasing a product. The purpose of CTAs is twofold: firstly, they get people excited about taking action; secondly, they help increase conversions by guiding visitors deeper into your site towards a sale or other prompt.
Set up Payment Options
When it comes to setting up payment options, there are a few things you need to consider.
- Do you want your customers to pay by credit card? If so, how many types of cards do you plan on accepting?
- Do you want your customers to pay with PayPal or another online payment processing service?
- Are international payments an option for your business?
Competitive eCommerce sites offer a wide range of payment options, including Buy Now, Pay Later. With WooCommerce for WordPress, you can easily set up reliable and secure payment options for your customers. Further, a managed host like Nexcess will be able to help you set up secure payment gateways and will help monitor the performance of these plugins. A secure payment gateway is essential for a successful eCommerce store.
Starting an online store can be daunting, but it doesn’t have to be. With the right tools and an excellent hosting partner, you can create a unique online store without writing a line of code. Consider your options for launching your online store today.