There is no denying that a solid first impression means a lot. It has become awfully easy to direct potential customers to your website through social media marketing and content creation, but what is the point if they end up disappointed by your web design?
Just picture going through the trouble of advertising and attracting a large group of interested customers, but then welcoming them with a site that looks horrible and is impossible to navigate. That would be very anti-climactic. Therefore, you must make sure to get the basics of impressive web design right before investing your money in marketing.
However, note that having a perfectly designed website is not enough to spark maximum traffic – it’s merely the beginning. You can also buy traffic, which saves you a lot of time and resources. Once you’ve mastered design, check out services such as sparktraffic.com. Buying website traffic is also extremely useful in targeted marketing.
How a Website’s Design Influences Traffic
Web design is crucial since it affects ranking. In other words, its suitability influences how search engines rank the website, which is referred to as Search Engine Optimization (SEO). Consequently, if your website misses out on various essential features, it won’t have impressive rankings. This impacts the number of your visitors because people won’t know your site exists. Here are some key features of a well-designed website.
Responsiveness
A responsive web design increases your traffic since it allows for the perfect display of content despite the screen size. Basically, your web design should seamlessly adapt and display all content properly whether your visitors use a tablet, smart TV, laptop, or phone. Google has even admitted to penalizing websites that lack in responsiveness. Visitors will barely try to navigate your website for more than two seconds if they find it difficult to do so.
Site Speed
Loading speeds are just as important. No one wants to wait more than five seconds for a site to load. No matter how valuable and engaging your content is and how good your website looks, if your pages load slowly, most visitors will simply go somewhere else.
Website Blog
Building a blog for your website is probably the best way to increase traffic and attract visitors. Offering valuable information for your customers increases the chances of other websites linking to yours. Outside links help search engines recognize your website as a reliable source of information, which improves its rank in the search results.
Optimizing Content
Another vital aspect is choosing a web design strategy that makes sure your pages can be found easily by search engine users. This could include using relevant keywords and content that search engines like Google can effortlessly crawl.
Visual Design
It goes without saying that people love attractive and easy-to-navigate websites. Nobody wants a complicated website where they have difficulty accessing different areas. Weird color palettes with text that’s impossible to read don’t help either. Make sure your website looks professional and clean enough to leave a lasting impression and precipitate sharing.
Bottom Line
Simply put, it is almost impossible to improve your website’s traffic if it is not well designed. No amount of marketing and paid promotions will help here. The only way to see your traffic soar is to ensure your website has a professional appearance, up-to-date content, fast loading speed, and responsiveness.
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