Best Times to Post on Instagram for Maximum Engagement

Instagram is a powerful platform for businesses and brands to reach their audience. However, businesses often struggle with finding the best times to post on Instagram, as well as how much content they should be posting. We’re here to help! Today we’ll show you when the best times are to post on Instagram, how much content you should be posting, and tips for increasing your engagement levels. Let’s get started! 

When Should You Post? 

Monday through Friday, 9 a.m. to 4 p.m. observes the most consistent engagement. Engagement becomes lower every day before 6 a.m., and after 9 p.m. for overall Instagram. The most popular times to post on Instagram are between 6 am-9 am, from 12 pm-2 pm, and in the evening between 5 pm-7 pm. That being said, it’s important to remember that these timings vary depending on your target audience. 

For example, if most of your followers are based in Europe or Australia then you may want to adjust your posting time accordingly. Also, keep in mind that the days of the week matter too. Monday through Friday typically sees more consistent engagement than weekends. 

Also, know how to get 1000+ followers on Instagram – Instant Instagram Followers.

How Much Should You Post? 

The amount of posts you make depends on your goals and objectives. Generally speaking though, one to seven Stories should be considered optimal for maximum engagement levels. If you’re looking for more long-term engagement then sticking with one or two posts per day is a great place to start. Of course, feel free to experiment with different amounts of content but make sure that whatever you do is consistently reaching your desired audience.  

Tips for Increasing Engagement 

There are plenty of ways to increase your engagement levels on Instagram but one of the simplest things you can do is consistently interact with other accounts within your niche or industry. This could include liking photos, commenting on posts and stories, reposting relevant content from other accounts, and engaging in conversations where appropriate. Additionally, make sure that each post has an interesting caption that resonates with your audience and encourages them to interact with it further by sharing it with friends or leaving comments or likes themselves. 


Finding the best time to post on Instagram can be tricky but following some basic guidelines can help ensure that whatever content you create reaches its intended audience at the right time for maximum engagement levels. Keep in mind that the day of the week matters just as much as timing so try experimenting with different days until you find what works best for reaching your desired target market. Finally, remember that interacting with other accounts within your niche or industry is also crucial for increasing your visibility online so always take time out of each day for meaningful engagements where possible!

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