It’s hard to imagine that you have not heard about TikTok unless you were living under a rock for the past 3 years. The platform is crucial in your 2021 social media marketing strategy because of its value to Generation Z and younger millennials.
It’s believed that 689 million people use TikTok on a monthly basis, and the app has over 2 billion app store downloads. While it’s now apparent that it will not be a fleeting craze, its staying power is now certain as there are waves of fresh content populating the platform on a monthly basis.
There’s a high probability that at least some of those 689 million individuals are part of your target demographic. Considering these metrics, it may seem like TikTok is a marketing bonanza, since the social media landscape has become more stagnant as competitors stay on the sidelines.
However, while trying to engage consumers in an environment where they come to be entertained, it is essential to employ a nuanced, deliberate strategy that does not scream ‘sell’.
Here is an in-depth look at the marketing trends on TikTok that are poised to be prevalent in 2021. Let’s get right to it!
Intricacies of TikTok Marketing in 2021
1. Hashtag Challenges
Because of social media, hashtags have now become part of the current way of life. For the next four years, the predicted growth of these will continue to allow businesses to effectively engage with consumers.
Hashtag challenges may be categorized as “sponsored” and “organic.” A branded hashtag created by a company to encourage users to engage with their brand is known as a sponsored challenge.
The #EyesLipsFace competition launched by E.L.F. Cosmetics in 2019 was successful. The Flip the Switch challenge, which garnered the attention of such stars like Alex Rodriguez and Jennifer Lopez, was an organic campaign that went global.
Businesses should try to connect with TikTok’s audience using both methods. In order to grow our own challenge marketing campaign, we need to create a strategy to devise branded challenge campaigns and be prepared to launch our own challenges when they go viral. Creating viral hashtag challenges is also a brilliant way to get verified on the platform.
2. How-to’s & Tutorial Videos Perform Well
Tutorial videos and hacks are another great way to advertise on TikTok. Consider, for example, a cosmetics business using instructional films that demonstrate the best methods for applying concealer or how to get a celebrity-inspired appearance.
With marketing hacks and social media advice, digital marketing firms may become experts in their domains by utilizing TikTok.mAdditionally, service-based companies can also benefit from this approach by providing information pertinent to their respective industries.
For example, a business coaching service may provide business owners with helpful productivity techniques or tools. Recruiting firms may teach younger jobseekers what they should avoid using TikTok videos.
Tutorials are an excellent method to demonstrate the value you provide to your consumers and cultivate a positive relationship. A good rule of thumb is to keep things light, but don’t be scared to be humorous. Everyone likes humor on TikTok.
3. Leveraging Testimonials & Case Studies
Case studies and testimonials are effective social evidence. Video testimonials and before & after pictures can be included here. An example would be a car detailer demonstrating the state of the vehicle before the service contrasted to after the service.
There are plenty of creative, alternative methods for brands of all sizes to remain relevant, by displaying user-generated content, and to gain brand ambassadors.
Be observant rather than informative. And if you refer to the latest marketing report on TikTok, the optimal length of videos in this genre should be 15 to 60 seconds.
4. Behind the Scenes Videos
For the first time, you can reveal the enchantment on the other side of the curtain with TikTok. This approach connects your consumers emotionally. Think about inviting your consumers to see how your company runs, with authenticity and openness likely to be crucial in 2021.
Are you planning a product launch? Create an introduction of a new product or service by using TikTok to build momentum and reach out to your friends and family by sharing humorous videos with them on other social channels, for example through instant messaging.
5. Influencer Marketing is Huge
For platforms like TikTok, there are many companies exploring new ways to partner with influencers. This content-generation approach is an excellent method to increase your business without incurring extra content production costs.
As you collaborate with an influencer with a TikTok following, be explicit about your desired outcomes and brand standards. Start by looking for an audience that is actively involved and shares your beliefs.
Influencers work best when they have the flexibility to use their creativity. While having a contract stating your terms and conditions is important, allowing them to run with the terms is also advantageous. The better your relationship becomes, the more sincere and real it will be.
6. Cross-posting & Repurposing
Cross-posting and repurposing should be considered while producing TikTok videos. The four social media sites that you can share TikTok videos on are Instagram, YouTube, Facebook, and Snapchat.
Another important reason why companies are using video marketing is because of this. Your ROI increases the more cross-posting potential your material has. TikTok has also emerged as a good method to build up teaser material and draw the viewer into a lengthier YouTube-like experience.
As an example, a cosmetic business could demonstrate how a celebrity-inspired appearance can be transformed before and after. In the video’s closing moments, you might add a tag to direct viewers to see the YouTube video walkthrough with the supplied link in their user profile.
In 2021, companies will regret not using TikTok as a marketing tool. There seems to be no end in sight to the growth of this social networking site. You should already be preparing for 2021 to be your most successful year ever on TikTok.