Videos are today the most popular form of content on the internet. This type of content is more engaging and can be informative and entertaining at the same time. Experts have predicted that video content will account for up to 82 per cent of the total internet traffic by 2022. This is why more and more marketers are using it to build connections with audiences, educate users on their products, and ultimately drive conversions. Most marketers can now use a simple online video editor to create engaging content effortlessly. However, increasing popularity also means there is a lot of competition. If your video is low-quality, blurry or unappealing, users are likely to scroll on to the next available content. Creating a polished and professional video that catches attention is key to standing out from others. Here are a few tips that should help you make your videos look more professional and impressive.
- Plan Your Content in Advance
Lack of proper planning can result in a dull-looking final product. Make sure you take time to plan your video before you begin shooting so that you can ensure you achieve the quality you are looking for. Start by defining the ultimate purpose of the content – what you want to convey through the video. Next, identify your target audience and determine what would impact them the most.
Once you understand your goals, come up with a script and storyboard. Keep revising them until you feel they are perfect. See that you keep the sections tight and precise as much as possible. Long videos can become boring and give a reason to viewers to leave. Having a content plan ready in advance can help improve the quality of the video to a great extent.
- Refine Your Camera Presence
How you present yourself on the camera plays a big role when it comes to giving a professional look to your videos.
Appearing uncomfortable, nervous, or unconfident on camera can create an amateurish impression on your viewers and distract them from your message. However, this is something you can work on. Here are a few tips that should help:
- Keep your body language calm and confident. Always stand straight; poor body posture is instantly visible on camera. Keep your muscles relaxed and breathe deeply.
- Don’t forget to keep your face smiling, particularly at the beginning to leave a friendly impression on the viewers.
- Pause enough when you talk and try to speak from your diaphragm and not your throat.
- If you feel nervous, keep your hands occupied with some props so that you can focus on something other than the camera.
- Keep practicing. Watch your footage and identify what you can improve. Make the best efforts to perfect those things.
- Focus on Audio
The quality of your audio can be more important than the video quality when it comes to giving a professional look to your content.
People don’t mind watching something not captured in HD as long as the audio is clear and crisp. But the poor audio quality is a good reason to leave within a few seconds of playing a video.
As audio quality matters so much, ensure that you invest in a durable, reliable microphone rather than using the built-in mic of the camera.
Keep the mic at the closest distance possible to capture a clear voice and eliminate interruptions. Also, make sure you mask any extra sounds during the post-production process.
- Pick A Good Editing Software
To give your videos a professional look, you need a powerful tool that makes editing quick and intuitive while giving the results you desire.
While there are several options available in the market, not all can afford expensive software or possess the skills to use them. In fact, a simple free-to-use online video editor should have all the necessary functionalities to create professional-looking videos.
- Add Music
Music is a powerful way to set the mood and boost the storytelling power of your video. It can enhance your video’s impact and create an emotional connection with the viewers while improving the overall experience. Ensure that you add relevant music during the post-production stage of your video content.
See that you don’t violate any copyright laws; there are several sources where you can find royalty-free tracks on the internet.
Also, ensure that the music you choose complements your video message rather than distracting viewers away from it. For example, if a character is talking in your video, your music should be subtle enough to let them be heard.
- Be Consistent With Your Editing Style
It is quite tempting to fill up your video with effects and animations during the editing process. However, it is important to know your limits. Use transitions, effects, and graphics thoughtfully, and don’t overdo them.
A simple and clean style of editing gives your videos a professional look. Moreover, when you follow your editing style consistently, your audience can easily recognize your content from others and engage better.
Here are the basic things you can take care of during the editing stage:
- – adjust the lighting
- – use noise cancellation to get rid of background noise
- – remove unnecessary silences and pauses
- – add transitions and music
Another great idea is to cut during motion when cutting between scenes. This looks more natural and smoother than jumping between static scenes.
- Use Motion Graphics & Transitions
Fun and exciting video effects are a highly effective way to add a visual appeal to the video. Motion graphics make the video more dynamic and help retain the viewer’s attention.
Tools such as InVideo offer a wide range of themes, templates, and motion graphics that can be added to videos with the click of a button.
You can create effects like arranging clips in beautiful transitions to avoid any boredom that could distract viewers. The use of animations is great but be careful not to get overboard with them. Avoid using too many effects and try to ensure they are cohesive with each other.
As you can see, there is no need to spend a lot of time and money to give your videos a professional look. You can follow some simple tips while planning, shooting, and editing to create content that conveys your message clearly, increase brand authority, and boost business conversions.
Though making professional videos can take some practice, it is easy to level up the quality of your videos dramatically by simply applying some basic techniques we have talked about.